B2B Marketing Specialist
2 weeks ago
B2B Marketing Specialist
About the Role:We are seeking a highly skilled B2B Marketing Specialist to join our team at CanonEurope. As a key member of our marketing department, you will be responsible for developing and executing strategies to generate and nurture leads, driving revenue growth for both direct and indirect channels.
Responsibilities:- Develop and implement demand generation strategies to drive marketing qualified leads, sales opportunities, and wins.
- Collaborate with the sales team to align marketing efforts with sales goals and ensure a smooth lead handoff process.
- Analyse campaign performance using data analysis and make data-driven decisions to improve future campaigns.
- Manage a content calendar, including blog posts, whitepapers, webinars, and case studies to support demand generation efforts.
- Utilise marketing automation tools to nurture leads through the sales funnel.
- Conduct market research to stay informed about industry trends and identify new opportunities.
- A successful track record in B2B Marketing, including demand generation, content, and persona development experience within the Technology sector.
- Strong commercial acumen and comfortable with commercial marketing.
- Excellent understanding of Marketing technology and social platforms.
- Knowledge of GDPR and wider Data Privacy legislation.
- Strong ability to analyse data and use marketing analytics tools to measure campaign performance.
- Strong cross-functional and relationship building skills.
£67,000 - £74,000 plus a 10% annual bonus
Location:4 Roundwood Ave, Stockley Park, UB11 1AF
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