Digital Data Insights Leader
1 month ago
At ENGINEERINGUK, we're seeking a highly skilled Digital Analytics Director to lead our digital analytics projects for clients. As a key member of our team, you'll be responsible for implementing and managing analytics tools, leading marketing analytics projects, and collaborating with specialists to drive business growth.
The RoleYou will play a crucial role in delivering comprehensive digital analytics solutions for our clients. Your expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementation and management will be instrumental in helping us stay ahead of the curve in the ever-evolving digital landscape.
- Communicate project status with clients on a regular basis, including presentations when required.
- Support migrations from client-side to server-side tagging.
- Develop and maintain dashboards and reports to visualize key performance indicators (KPIs).
- Collaborate with other team members, including cloud engineering, ad tech specialists, data scientists, and digital marketing experts, to deliver cutting-edge solutions for clients.
- Stay up-to-date on the latest digital analytics trends and technologies.
- Strong experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementation and management, including Server-Side Tag Manager (sGTM).
- Strong understanding of digital analytics concepts, methodologies, and best practices.
- Familiarity with using Google Cloud for digital analytics, such as BigQuery for GA4 data export and Cloud Run for sGTM.
- SQL, JavaScript, and Firebase experience are strong additional skills.
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