Senior Digital Insights Specialist

1 month ago


Manchester, United Kingdom Forward Role Recruitment Full time
Job Description:

We are working with a leading FinTech services business based in Manchester City Centre, offering an exciting opportunity for a Senior Digital Insights Specialist to join their expanding data team.

The ideal candidate will be responsible for owning digital data and analysis across the business, providing expert-level support to the marketing team and driving growth strategies through actionable insights.

Main Responsibilities:
  • Lead digital data analysis and insight generation, leveraging Google Analytics 4 (GA4) expertise
  • Support channel owners by delivering high-quality analysis and recommendations to drive growth
  • Create customized dashboards and reporting solutions to inform business decision-making
  • Develop a deep understanding of the digital customer journey, identifying areas for improvement and recommending optimization strategies
  • Promote an experimental culture, supporting conversion rate optimization efforts and developing attribution models to link online and offline data
Requirements:
  • Proven experience in a similar role as a Digital/Web/Marketing Analyst
  • Advanced GA4 skills, preferably with BigQuery exposure
  • Proficiency in visualization and reporting tools, such as Tableau
  • Strong SQL skills
  • Understanding of Google Tag Manager and experimentation principles
  • Dedication to digital data, marketing effectiveness, and attribution

As a member of our team, you can expect a competitive salary range between £40,000 - £60,000 per annum, depending on experience, along with opportunities for career growth and professional development in a dynamic and innovative environment.



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