Senior Digital Insights Specialist
1 month ago
We are working with a leading FinTech services business based in Manchester City Centre, offering an exciting opportunity for a Senior Digital Insights Specialist to join their expanding data team.
The ideal candidate will be responsible for owning digital data and analysis across the business, providing expert-level support to the marketing team and driving growth strategies through actionable insights.
Main Responsibilities:- Lead digital data analysis and insight generation, leveraging Google Analytics 4 (GA4) expertise
- Support channel owners by delivering high-quality analysis and recommendations to drive growth
- Create customized dashboards and reporting solutions to inform business decision-making
- Develop a deep understanding of the digital customer journey, identifying areas for improvement and recommending optimization strategies
- Promote an experimental culture, supporting conversion rate optimization efforts and developing attribution models to link online and offline data
- Proven experience in a similar role as a Digital/Web/Marketing Analyst
- Advanced GA4 skills, preferably with BigQuery exposure
- Proficiency in visualization and reporting tools, such as Tableau
- Strong SQL skills
- Understanding of Google Tag Manager and experimentation principles
- Dedication to digital data, marketing effectiveness, and attribution
As a member of our team, you can expect a competitive salary range between £40,000 - £60,000 per annum, depending on experience, along with opportunities for career growth and professional development in a dynamic and innovative environment.
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