Digital Data Insights Specialist

7 days ago


Manchester, United Kingdom Salt Full time

Salt, a leading retailer of pet products and services, seeks an experienced Digital Analyst to join their team on a fixed-term contract. Based in Manchester, this role is pivotal in driving digital analytics across all elements of the digital ecosystem.

The ideal candidate will have 3+ years of experience in Digital Analytics, with a strong focus on website analytics and conversion rate optimization. Proficiency in analytical tools such as Google Analytics and Power BI is essential.

Key responsibilities include:

  • Developing a robust test and learn roadmap, supporting experiments with relevant analytics and insights
  • Conducting deep-dive analyses into onsite behaviour, identifying trends and opportunities to optimize the user experience and conversion pathways
  • Delivering insights into the customer journey, with a focus on understanding and improving the conversion funnel
  • Collaborating closely with the Digital Product team to assess the impact of newly launched digital features
  • Leading the evolution of the reporting function, working with data visualization experts to ensure dashboards are tailored to business needs

The successful candidate will have a strong understanding of eCommerce metrics, conversion funnels, and customer journey mapping. They will be able to translate data into actionable insights and communicate them effectively to stakeholders.

This is an immediate start, 6-month FTC contract with a salary of £40,000. Hybrid working in Manchester involves 2 days onsite per week.



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