Marketing Strategy Lead
3 weeks ago
Job Title: Digital Marketing Officer
Job Summary: We are seeking an experienced and dynamic Head of Marketing to lead the marketing function of our fast-growing FMCG drinks brand.
About the Role: The successful candidate will be responsible for developing and executing a comprehensive marketing strategy that enhances brand awareness, drives consumer engagement, and delivers strong business growth.
Key Responsibilities:
- Develop and Implement Marketing Strategy: Create and implement a 360° marketing strategy that aligns with the company's goals and growth objectives, driving market share and brand performance.
- Strengthen Brand Identity: Strengthen the brand identity, ensuring consistent communication and positioning across all touchpoints, both digital and physical.
- Develop Strong Brand Presence: Develop a strong brand presence in local markets.
Requirements:
- Education: Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
- Experience: Minimum of 5 years of marketing experience, with at least 2 years in a leadership role within the FMCG industry (beverage or food sector preferred).
- Skills: Proven track record of driving successful marketing campaigns and brand growth, particularly within a fast-paced, consumer-focused environment.
- Additional Skills: Experience with digital marketing, social media strategies, and e-commerce, strong understanding of market research, data analytics, and consumer insights, excellent leadership, communication, and team management skills, ability to work collaboratively with cross-functional teams, experience in trade marketing and managing relationships with retail partners, creative thinker with a hands-on approach to problem-solving.
How to Apply: Please send your CV to gemma@corecruitment.com
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