Portfolio Marketing Manager IoT Connectivity

6 days ago

London, Greater London, United Kingdom Vodafone Full time
About the Role

We are seeking a highly skilled and experienced Portfolio Marketing Manager to join our team at Vodafone. As a key member of our Global Marketing team, you will be responsible for driving product success through strategic positioning, messaging, and external content that resonates with our target audiences.

Key Responsibilities
  • Develop and deliver the annual Portfolio Marketing Plan for our Global IoT Connectivity portfolios
  • Be the subject-matter-expert in understanding portfolio buyers and the Decision Making Unit (DMU), their challenges and drivers for product purchases
  • Identify our 'right to win' and 'right to play' through detailed knowledge of customers, competitors, and the industry
  • Establish our differentiated positioning, messaging, and product naming for all products in the portfolio through cross-functional collaboration
  • Develop, and manage the delivery of, a programme of customer-facing content, product thought-leadership, and collateral that Sales & Marketing Teams need to tell our story and win/accelerate orders
  • Distribute Positioning/Messaging and Content Toolkits to Group & Local Sales & Marketing Teams, optimising usage and activation
  • Be the lead point-of-contact for allocated projects
  • Present to senior stakeholders and key Partners, when needed
  • Maintain an up-to-date activity calendar and reporting for all portfolio marketing activities
  • Manage all activities within agreed budgets and timescales
Requirements
  • Expert working knowledge of technology product marketing
  • In-depth understanding of the global IoT Connectivity market, opportunities, key players, and future trends
  • An understanding of buying segments, audiences, their needs, and buying journeys
  • Experience in building marketing content aligned to buyer needs
  • Evidence of an ability to work across a highly matrixed business
  • Outcomes and results-driven mindset
  • Proven ability to multitask and run cross-functional initiatives and projects
  • Ability to simplify complex information
What We Offer

As a member of our team, you will have the opportunity to work with a talented group of professionals, develop your skills and expertise, and contribute to the success of our business. We offer a competitive salary and benefits package, as well as opportunities for career growth and development.

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