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CRM & Database Director

2 months ago

London, Greater London, United Kingdom Jamie Miller Recruitment Full time
Our client, a leading global business, is embarking on an exciting data-driven journey. They are seeking a CRM Manager to lead their CRM function. This is an exceptional opportunity for someone to drive improvements in CRM performance, including email performance and retention strategies.

**Key Responsibilities:**

* Specify, communicate, and measure against key CRM KPIs to drive improvements in CRM performance
* Collaborate with the marketing team to define audience segmentation and create newsletters and other email communications
* Set up lead scoring across all brands and create processes for lead handover
* Monitor deliverability scores and troubleshoot any issues
* Develop and run reports and dashboards to provide relevant data to sales and management

**Ideal Candidate:**

* Minimum 3 years of experience in online CRM marketing
* Proven experience in managing retention and CRM programs and database management
* Proven track record of working in a sales-driven commercial trading environment
* Understanding of current data protection and privacy legislation

This is a fantastic opportunity for a skilled CRM professional to make a significant impact on the company's data-driven journey.