Marketing Mix Modelling Specialist
2 days ago
Xcede Recruitment Solutions is actively searching for a Senior Data Scientist to support a Global consumer product company with a Marketing effectiveness project.
The ideal candidate will have 5+ years of experience in Media/Marketing Mixed Models (MMM), strong knowledge of Bayesian Methods and expert level knowledge of Python.
Key responsibilities include data collection, including data extraction and manipulation, data analysis and validation. The selected candidate will build base models according to the project specification, incorporating all drivers of KPIs, providing rationale for variables selection, understanding coefficients and contribution.
Estimated salary range: £80,000 - £110,000 per annum.
Required skills and qualifications:
- Minimum of 5 years of proven experience in developing and implementing Marketing Mix Models
- Expert in Python and familiar with R programming for MMM Models
- Have in-depth understanding of statistical modelling / ML techniques
- Strong experience with Regression-based models applied to the context of MMM modelling
- Solid experience with Probabilistic Programming and Bayesian Methods
- Be an expert in mining large & very complex data sets using SQL and Spark
- Have in-depth understanding of statistical modelling techniques and their mathematical foundations
- Have a good working knowledge of Pymc and cloud-based data science frameworks and toolkits
- MS or PhD degree in Data Science, Computer science, applied mathematics, statistics, or another relevant discipline with a strong foundation in modelling and computer science
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