Marketing Mix Modelling Expert

3 days ago


London, Greater London, United Kingdom DATAHEAD Full time £35,000 - £60,000

Company Overview: DATAHEAD is proud to partner with a leading global Silicon Valley tech firm, supporting the recruitment of skilled professionals like you.

Job Summary: We are seeking an experienced Senior Analyst to join our Analytics & Insight team, focusing on Marketing Mix Modelling and data-driven approaches to media strategy and planning. This role involves supporting the Director in technical aspects of analytics projects, handling data processing, and leading client analysis and reporting.

About the Role: As a key member of our close-knit team, you will work closely with colleagues to deliver high-quality projects and take ownership of project elements. You will have the opportunity to develop your skills and expertise in marketing analytics tools and techniques, working with advanced Excel, PowerPoint, and Eviews (or other modelling software).

Responsibilities:

  • Support the Director in technical aspects of analytics projects
  • Handle data processing and lead client analysis and reporting
  • Develop and maintain strong relationships with clients

Requirements:

  • Advanced knowledge of marketing mix modelling and data analysis techniques
  • Familiarity with marketing analytics tools and techniques
  • Strong Excel, PowerPoint, and Eviews (or other modelling software) skills
  • Knowledge of programming languages (e.g., R, Python) is a plus

What We Offer:

  • A competitive salary of £35 - £60K per annum, depending on experience
  • Bonus and private medical benefits
  • Pension scheme

Location: London, with a hybrid model of 2 days office-based and 3 days remote work.



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