Marketing Strategy Lead
2 days ago
About Us: We are a leading organization in the quality used books sector, renowned for our remarkable growth and transition from a start-up to a pioneer within the recycling space.
Our Success Story: Analytics has played a pivotal role in our journey so far and will continue to be at the forefront as we embark on the next stage of our growth.
The Role: As a marketing strategy lead, you will be responsible for driving website traffic beyond paid advertising spend while measuring marketing effectiveness and channel performance to determine the most efficient way to acquire customers.
Your Responsibilities:
- Develop and implement data-driven marketing strategies
- Analyze market trends and customer behavior to inform business decisions
- Collaborate with cross-functional teams to drive business growth
- Stay up-to-date with the latest developments in data analytics and apply this knowledge to drive business success
You Will Thrive In This Role If You Have:
- A degree in a STEM field or related discipline
- Expert knowledge of SQL and programming experience in R or Python is an asset
- Proven experience in marketing analytics
- Ability to build analytical models, including customer segmentation and attribution modeling
- Excellent communication skills to present insights to senior stakeholders
About The Opportunity: This role offers a unique chance to work with a dynamic team and contribute to the growth of a forward-thinking organization. With a competitive salary of $85,000 and excellent benefits package, you will have the opportunity to develop your career and achieve your goals in a collaborative and supportive environment.
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