Digital Brand Strategist

4 weeks ago


Liverpool, Liverpool, United Kingdom Princes Limited Full time
Job Title: Digital Brand Strategist

About Princes Limited
Princes Limited, a leading food and drink manufacturer, is seeking an experienced Digital Brand Strategist to join its team. The company has over 7 employees with offices and production sites in the UK, Netherlands, Italy, Poland, France, and Mauritius.

Salary: £54,000 - £62,000 per annum, depending on experience.

Key Responsibilities:
  • Strategic Planning:
    • Support the development of the long-term strategic brand plan, aligned to the overarching Group Business Plan process.
    • Manage allocated brand spend to ensure maximum ROI.
    • Use data and insight to inform strategic decisions.
    • Monitor key metrics and brand health.
  • Brand Management:
    • SUPPORT the development of brand guidelines and act as an ambassador for the brand.
    • Oversee the brand calendar of activities, ensuring consistency and quality of message.
    • Lead and coordinate media campaigns, advertising, PR, print, online, and social media efforts.
    • Design and produce media content that resonates with the target audience.
  • Product Development:
    • Collaborate with the central Innovation team to identify future brand stretch potential.
    • Direct the brand innovation pipeline, ensuring alignment with business goals.
    • Lead Branded NPD and EPD product requirements, driving growth and profitability.
Requirements:
  • A strong background in brand marketing, with proven success in developing and growing brands.
  • Proven leadership and collaboration skills, with the ability to motivate and guide cross-functional teams.
Benefits:
  • £6, cash car allowance.
  • Free car parking pass.
  • 26 days annual leave (including an additional day off for your birthday).
  • Flexible holidays - option to buy up to 5 additional days.
  • Hybrid working - 4 days in office / 1 day WFH.
  • Critical Illness Cover (x2 salary / up to £50,).
  • Life Insurance (x4 salary).
  • Discounted Staff Shop.
  • 14.5% Pension.
  • Private Medical Insurance.
  • Employee Assistance Plan.
  • Enhanced Family Friendly Policies.
Working at Princes Limited:
As a valued member of our team, you will have the opportunity to work with a dynamic and diverse group of professionals, committed to delivering exceptional results. With a focus on career development and employee well-being, we offer a supportive and inclusive work environment.

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