Digital Brand Strategist
4 weeks ago
About Princes Limited
Princes Limited, a leading food and drink manufacturer, is seeking an experienced Digital Brand Strategist to join its team. The company has over 7 employees with offices and production sites in the UK, Netherlands, Italy, Poland, France, and Mauritius.
Salary: £54,000 - £62,000 per annum, depending on experience.
Key Responsibilities:
- Strategic Planning:
- Support the development of the long-term strategic brand plan, aligned to the overarching Group Business Plan process.
- Manage allocated brand spend to ensure maximum ROI.
- Use data and insight to inform strategic decisions.
- Monitor key metrics and brand health.
- Brand Management:
- SUPPORT the development of brand guidelines and act as an ambassador for the brand.
- Oversee the brand calendar of activities, ensuring consistency and quality of message.
- Lead and coordinate media campaigns, advertising, PR, print, online, and social media efforts.
- Design and produce media content that resonates with the target audience.
- Product Development:
- Collaborate with the central Innovation team to identify future brand stretch potential.
- Direct the brand innovation pipeline, ensuring alignment with business goals.
- Lead Branded NPD and EPD product requirements, driving growth and profitability.
- A strong background in brand marketing, with proven success in developing and growing brands.
- Proven leadership and collaboration skills, with the ability to motivate and guide cross-functional teams.
- £6, cash car allowance.
- Free car parking pass.
- 26 days annual leave (including an additional day off for your birthday).
- Flexible holidays - option to buy up to 5 additional days.
- Hybrid working - 4 days in office / 1 day WFH.
- Critical Illness Cover (x2 salary / up to £50,).
- Life Insurance (x4 salary).
- Discounted Staff Shop.
- 14.5% Pension.
- Private Medical Insurance.
- Employee Assistance Plan.
- Enhanced Family Friendly Policies.
As a valued member of our team, you will have the opportunity to work with a dynamic and diverse group of professionals, committed to delivering exceptional results. With a focus on career development and employee well-being, we offer a supportive and inclusive work environment.
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