Senior Savings Product Manager
2 weeks ago
Unlock your potential in a fast-paced fintech environment at Chip, where you'll drive customer engagement and growth for our savings products.
Key Responsibilities- Balancing Growth Strategies: Develop data-driven plans to increase customer savings balances through targeted communications that motivate savings behavior.
- PVI Catalogue Excellence: Oversee the management of the Product Versions and Issues (PVI) catalogue within CRM, ensuring accurate and timely communications related to different savings accounts and rate issues.
- Automated Customer Journeys: Design automated journeys that guide users through key stages of their relationship with Chip's savings products, from account activation to balance growth and cross-sell opportunities.
- Data-Driven Optimisation: Analyze CRM performance data to refine and optimize campaigns for better engagement, retention, and conversion.
- Cross-Functional Collaboration: Work closely with the savings squad, product, data, and content teams to align CRM strategies with overall business goals and product initiatives.
- Braze Platform Mastery: Utilize Braze to manage and optimize campaigns, automations, and customer segments specific to savings products.
We're looking for an experienced CRM professional with a strong understanding of customer lifecycle management and a passion for fintech and savings products.
Requirements- CRM Expertise: At least 2-3 years of experience in CRM marketing, preferably within fintech, financial services, or a related field.
- Data-Driven Mindset: A team-oriented mindset, comfortable working closely with product, data, and engineering teams to execute effective CRM strategies.
Salary: £50,000 - £55,000 per annum, with a range of benefits including discretionary share options, a workplace pension scheme, private medical insurance, and more.
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