Marketing Director for Luxury Fitness Brand

14 hours ago


Birmingham, Birmingham, United Kingdom Swoop Recruitment Full time
Position Overview
As a seasoned marketing professional, we're seeking an accomplished Senior Marketing Strategist to join our team at Swoop Recruitment. The successful candidate will have a proven track record of developing and executing marketing strategies for start-ups or luxury/premium brands. We're looking for someone who can blend strategy with innovative approaches to deliver results.

Responsibilities
  • Develop a comprehensive 12-month marketing plan, including pre-launch, launch, and post-launch phases.
  • Create and implement innovative campaigns to build awareness and drive early member acquisition.
  • Oversight of digital marketing channels, including PPC, SEO, video marketing, social media, and email campaigns.
  • Establish the gym as a premier fitness brand through PR, influencer collaborations, and local partnerships.
  • Monitor and evaluate campaign performance, providing data-driven insights to refine strategies.

Benefits
Competitive contract remuneration based on experience, flexible working arrangements, and the opportunity to define the marketing strategy for an exciting new luxury brand.

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