Luxury Marketing Strategist

20 hours ago


Birmingham, Birmingham, United Kingdom Swoop Recruitment Full time

Job Title: Luxury Marketing Strategist

Location: Clapham, London

Estimated Salary: £60,000 - £80,000 per annum

The Senior Marketing Strategist will be responsible for developing and executing a comprehensive 12-month marketing plan for a luxury Brazilian Jiu-Jitsu gym in Clapham. This includes creating innovative pre-launch campaigns to build awareness, generating excitement, and securing early memberships.

About the Role:

This is a unique opportunity to shape the future of a premium fitness brand and lay the groundwork for its success. The ideal candidate will have 5+ years of experience in senior marketing roles with a focus on strategy, digital marketing, and brand launches.

Key Responsibilities:

  • Create and implement a robust marketing and communications strategy for the pre-launch, launch, and first 12 months of operations.
  • Develop innovative campaigns to build awareness, generate excitement, and secure early memberships.
  • Oversight of PPC, SEO, video marketing, social media, and email campaigns to maximize reach and engagement.
  • Establish the gym as a premier fitness brand through PR, influencer collaborations, and local partnerships.
  • Monitor and evaluate the effectiveness of campaigns, providing data-driven insights to refine strategies.
  • Develop and maintain consistent brand messaging across all channels.
  • Collaborate closely with founders and key stakeholders to align marketing efforts with business objectives.

What's in It for You?

  • Competitive contract remuneration based on experience.
  • The opportunity to define the marketing strategy for an exciting new luxury brand.
  • Flexible working arrangements, with autonomy to execute your vision.


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