Marketing Director

23 hours ago


Birmingham, Birmingham, United Kingdom Swoop Recruitment Full time

Job Opportunity: Senior Marketing Strategist (Contract)

A luxury Brazilian Jiu-Jitsu gym in Clapham is seeking an accomplished Senior Marketing Strategist to develop and lead the pre-launch and launch strategy for their exciting new high-end fitness destination.

About the Role

This is a unique opportunity to shape the future of a luxury fitness brand and lay the groundwork for its success. As the Senior Marketing Strategist, you will be instrumental in designing and executing a comprehensive 12-month marketing plan, starting with a 3-month pre-launch phase.

Your work will ensure a seamless brand launch, drive early member acquisition, and position the gym as a leading name in the fitness industry.

Key Responsibilities
  • Develop and implement a robust marketing and communications strategy for the pre-launch, launch, and first 12 months of operations.
  • Create innovative campaigns to build awareness, generate excitement, and secure early memberships.
  • Oversee PPC, SEO, video marketing, social media, and email campaigns to maximize reach and engagement.
  • Establish the gym as a premier fitness brand through PR, influencer collaborations, and local partnerships.
  • Monitor and evaluate the effectiveness of campaigns, providing data-driven insights to refine strategies.
  • Develop and maintain consistent brand messaging across all channels.
  • Work closely with founders and key stakeholders to align marketing efforts with business objectives.
Salary Information

The estimated annual salary for this role is £60,000 - £80,000 depending on experience.



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