Marketing Strategy Director
15 hours ago
We are a leading consumer brand seeking an experienced Head of Performance Marketing to drive our marketing strategy.
Salary: £80,000 - £100,000 per annum (dependent on experience)
Job Description:
This is an exciting opportunity for a skilled marketing professional to join our team and contribute to our growth. As a senior leader, you will be responsible for developing and executing a performance-driven marketing strategy across all channels.
You will lead the development of multi-channel marketing strategies, managing teams to deliver integrated campaigns that achieve business objectives. Your expertise in digital marketing will be essential in driving customer acquisition and retention, as well as optimising budget allocation.
A data-driven approach will be crucial in informing your decisions, with a strong focus on ROI measurement and analysis. You will also be expected to develop reporting mechanisms to monitor the effectiveness of marketing activities.
Requirements:
- Degree in Marketing or related field
- Proven track record in a senior marketing leadership role
- Expertise in digital marketing, including PPC, social media, email, affiliates and retargeting
- Experience in traditional media channels an advantage
- Strong commercial acumen and ability to manage budgets
- Data analysis skills, including proficiency in Excel and GA4
- Exceptional leadership and team development skills
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