Chief Marketing Strategy Officer
3 weeks ago
An independent, full-service agency in the Midlands is seeking a talented Strategic Planning Director to join their team.
This role offers a unique blend of flexibility and work-life balance, with 2 days spent in the office and 3 days working from anywhere across the UK.
The agency is a multi-award-winning organization that values innovation and creativity.
Job DescriptionAs Strategic Planning Director, you will be responsible for developing insightful and innovative strategies, working closely with creative, channel delivery, and account management teams.
Key responsibilities include:
- Translating client goals into effective marketing strategies
- Conducting market research to gain valuable insights into audience behaviors
- Collaborating with internal teams to ensure concept development aligns with strategic vision
- Identifying key audience segments and developing targeted messaging and channel deployment
- Analyzing performance data to optimize future campaign ROI
- Presenting strategic proposals and campaign updates to clients
To succeed in this role, you will need:
- A strong background in strategic planning within a creative or communications agency
- Excellent creative thinking and problem-solving skills
- Experience in research interrogation, brand positioning, and communications planning
- A track record of delivering successful creative brand strategies for well-known B2B and B2C brands
This exciting opportunity comes with a competitive salary of £70-85k depending on experience, as well as hybrid working arrangements that allow for a great work-life balance.
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