Marketing Strategy Director
24 hours ago
As a key member of Changan Europe, we are seeking an innovative Marketing Director to lead the launch of our brand in the UK. This role requires a hands-on approach as we scale the business from the ground up.
The successful candidate will have the unique opportunity to shape the Changan brand in the UK, building an internal and agency team to align with the European positioning and vision.
Key Responsibilities:
- Establish the UK marketing function, working closely with European and Global teams to recruit and manage a UK-based team.
- Develop and implement UK brand launch & growth strategies to deliver brand awareness goals aligned with the European brand positioning strategy.
- Plan and manage the fixed marketing budget to deliver agreed business objectives.
- Manage a network of marketing agencies to leverage the latest martech solutions and measurement tools.
- Develop and implement an integrated data strategy, including CRM and loyalty plans.
- Work with related suppliers to present a unified approach to customers.
- Plan and deliver a calendar of public and press events to generate brand awareness and support lead generation targets.
Requirements:
- Bachelor's degree or equivalent experience.
- Several years of experience in a similar role within Sales & Marketing.
- Proven track record of leading Marketing and Communications, preferably in a multi-national environment.
- Strong understanding of automotive industry trends, finance products, fleet markets, and analytical tools.
- Strong understanding of digital marketing, first-party data management, and utilization.
- Excellent leadership, communication, and interpersonal skills, with the ability to work effectively with international, cross-functional teams.
- Strong problem-solving skills, with a strategic mindset and the ability to adapt to changing market conditions.
Salary: £80,000 - £100,000 per annum, depending on experience.
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