Brand Launch Specialist

21 hours ago


Birmingham, Birmingham, United Kingdom Swoop Recruitment Full time

Swoop Recruitment is proud to present a unique opportunity for a Senior Marketing Strategist to join our client's team. The ideal candidate will have 5+ years of experience in senior marketing roles, with a focus on strategy, digital marketing, and brand launches.

About the Role

This is a contract role with immediate start, requiring the successful candidate to develop and lead the pre-launch and launch strategy for a luxury Brazilian Jiu-Jitsu gym in Clapham. The gym aims to redefine the Brazilian Jiu-Jitsu experience, and we are looking for someone who can help us achieve this goal.

Responsibilities
  • Develop and execute a comprehensive 12-month marketing plan, starting with a 3-month pre-launch phase.
  • Create innovative campaigns to build awareness, generate excitement, and secure early memberships.
  • Oversee PPC, SEO, video marketing, social media, and email campaigns to maximize reach and engagement.
  • Establish the gym as a premier fitness brand through PR, influencer collaborations, and local partnerships.
  • Monitor and evaluate the effectiveness of campaigns, providing data-driven insights to refine strategies.
  • Develop and maintain consistent brand messaging across all channels.
  • Work closely with founders and key stakeholders to align marketing efforts with business objectives.
Requirements
  • 5+ years of experience in senior marketing roles, with a focus on strategy, digital marketing, and brand launches.
  • Proven success in developing and executing marketing strategies for start-ups or luxury/premium brands.
  • Strong skills in PPC, SEO, video marketing, and social media campaigns; experience with fitness or lifestyle brands is a plus.
  • Exceptional communication, project management, and analytical abilities.
Compensation

The estimated annual salary for this role is £60,000 - £80,000 depending on experience. In addition to a competitive salary, this role also offers flexible working arrangements and autonomy to execute your vision.



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