Digital Fitness Campaign Lead

3 weeks ago


Birmingham, Birmingham, United Kingdom Swoop Recruitment Full time

Marketing Strategist Job Description: Swoop Recruitment is seeking a skilled Senior Marketing Strategist to develop and execute a comprehensive 12-month marketing plan for a luxury Brazilian Jiu-Jitsu gym in Clapham.

About the Gym: Our client is launching a premium fitness destination that aims to redefine the Brazilian Jiu-Jitsu experience. The gym is looking for a seasoned marketing professional to join their team and help shape the future of the brand.

Job Responsibilities:

  • Develop and implement a robust marketing and communications strategy for the pre-launch, launch, and first 12 months of operations.
  • Create innovative campaigns to build awareness, generate excitement, and secure early memberships.
  • Oversight of PPC, SEO, video marketing, social media, and email campaigns to maximize reach and engagement.
  • Establish the gym as a premier fitness brand through PR, influencer collaborations, and local partnerships.
  • Monitor and evaluate the effectiveness of campaigns, providing data-driven insights to refine strategies.
  • Develop and maintain consistent brand messaging across all channels.
  • Closely collaborate with founders and key stakeholders to align marketing efforts with business objectives.

Requirements:

  • 5+ years of experience in senior marketing roles with a focus on strategy, digital marketing, and brand launches.
  • Proven success in developing and executing marketing strategies for start-ups or luxury/premium brands.
  • Strong skills in PPC, SEO, video marketing, and social media campaigns; experience with fitness or lifestyle brands is a plus.
  • Exceptional communication, project management, and analytical abilities.

Benefits:

  • Competitive contract remuneration based on experience.
  • The opportunity to define the marketing strategy for an exciting new luxury brand.
  • Flexible working arrangements, with autonomy to execute your vision.


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