Digital Strategy Lead

2 days ago


Birmingham, Birmingham, United Kingdom Swoop Recruitment Full time

We are seeking a seasoned marketing professional to join our team at Swoop Recruitment as a Senior Marketing Strategist. The ideal candidate will have 5+ years of experience in senior marketing roles, with a focus on strategy, digital marketing, and brand launches.

About the Job

This is a contract role with immediate start, requiring the successful candidate to develop and lead the pre-launch and launch strategy for a luxury Brazilian Jiu-Jitsu gym in Clapham. The gym aims to redefine the Brazilian Jiu-Jitsu experience, and we are looking for someone who can help us achieve this goal.

Responsibilities
  • Develop and execute a comprehensive 12-month marketing plan, starting with a 3-month pre-launch phase.
  • Create innovative campaigns to build awareness, generate excitement, and secure early memberships.
  • Oversee PPC, SEO, video marketing, social media, and email campaigns to maximize reach and engagement.
  • Establish the gym as a premier fitness brand through PR, influencer collaborations, and local partnerships.
  • Monitor and evaluate the effectiveness of campaigns, providing data-driven insights to refine strategies.
  • Develop and maintain consistent brand messaging across all channels.
  • Work closely with founders and key stakeholders to align marketing efforts with business objectives.
Requirements
  • 5+ years of experience in senior marketing roles, with a focus on strategy, digital marketing, and brand launches.
  • Proven success in developing and executing marketing strategies for start-ups or luxury/premium brands.
  • Strong skills in PPC, SEO, video marketing, and social media campaigns; experience with fitness or lifestyle brands is a plus.
  • Exceptional communication, project management, and analytical abilities.
Benefits

This role offers competitive contract remuneration based on experience, flexible working arrangements, and autonomy to execute your vision. You will also have the opportunity to define the marketing strategy for an exciting new luxury brand.



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