Head of Digital Strategy and Operations

3 weeks ago


Birmingham, Birmingham, United Kingdom next level - marketing, creative, PR & digital recruitment Full time
Job Overview

We are seeking a talented Interim Head of Marketing to drive our marketing efforts and contribute to our company's continued growth and success.

This role offers an exciting opportunity for a marketing professional to develop and implement a comprehensive marketing strategy that aligns with our business goals and objectives.

Responsibilities:
  1. Develop and execute a performance marketing strategy that drives customer acquisition and retention
  2. Manage marketing budgets and optimize resources to achieve maximum ROI
  3. Lead the execution of go-to-market campaigns and develop reporting mechanisms to monitor their effectiveness
  4. Collaborate with cross-functional teams to ensure seamless integration and alignment with overall business strategy
Requirements:
  • Proven track record as a Head of Marketing or Marketing Director in a smaller business, preferably within the retail or consumer goods sector
  • Digital marketing expertise across PPC, social media, CRM, email, affiliates, and retargeting
  • Experience in managing multi-channel marketing strategies with budgets of £15mn+ and leading brand campaigns and new product launches
  • Excellent commercial acumen and leadership skills, with experience working cross-functionally
Salary and Benefits:
  • A competitive salary package (£80,000 - £100,000 per annum)
  • Hybrid working arrangement, allowing for flexibility and work-life balance


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