Digital Strategy Lead
7 days ago
We are seeking a highly skilled Digital Strategy Lead to join our team at The Selection Partnership Ltd in Oldbury, UK.
The estimated salary for this role is £60,000 - £80,000 per annum, depending on experience.
Company Overview:
The Selection Partnership Ltd is a dynamic company that requires an experienced Digital Strategy Lead to oversee the development and implementation of its digital strategy.
About the Role:
This key position will be responsible for leading the internal design and marketing teams to create and implement a strategy that grows sales and profit for the company website and drives more customers into branches.
Main Responsibilities:
- Managing creative content, design, and production of adverts and marketing material (On and Offline)
- Working with external agencies to schedule and plan website development and maintenance in line with current strategy
- Improving quality and traffic acquisition
- Researching market trends and technologies to improve digital performance
- Analysing data to deliver data-driven strategies and achieve KPIs
- Developing a content calendar and overseeing website uploads and landing pages development
- Shaping and delivering the e-commerce strategy to drive on/off-line traffic and sales and improve customer experience
- Managing the customer database and communication using various channels, including email, post, SMS
Requirements:
- Prior experience in a similar managerial/supervisory role
- Digital, E-commerce, Business or similar qualification/degree (beneficial)
- Providing insight to optimise product and price point mix across a wide catalogue of products
- Confidence developing and overseeing retail and E-commerce-focused digital marketing strategies
- Excellent understanding of UX, web design, customer flow, and web analysis
- Confidence in traffic analysis, reporting tools, and optimisation
- Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis, and reporting tools
- Highly commercial with an analytical mindset
- A hands-on approach and attitude to get things done
- Excellent written and verbal communication skills
- Proficiency in relevant reporting tools, including Google Analytics
- Experience/understanding of Meta
- Understanding and experience in Adobe Photoshop, InDesign, Dreamweaver, and Illustrator (advantageous, not essential)
- Knowledge and understanding of photography and videography concepts (useful)
Benefits:
- Opportunity to work with a dynamic company in a key role
- Competitive salary range
- Chance to develop and lead the digital strategy
Location:
The successful candidate must be currently living in the United Kingdom and able to commute to the company's premises in Oldbury, Monday to Friday. Hybrid/remote working is not an option.
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