Digital Marketing Operations Lead

3 days ago


Birmingham, Birmingham, United Kingdom Gleeson Recruitment Group Full time
Campaign Automation Manager

Gleeson Recruitment Group is seeking an experienced Digital Marketing Operations Lead to join our team in Birmingham. This role will play a key part in delivering seamless, integrated campaigns that combine creative and digital efforts.

The successful candidate will lead the development and execution of multi-channel campaigns, ensuring alignment across creative, digital, and PR efforts. They will act as the bridge between the creative and digital teams, facilitating smooth collaboration and the delivery of cohesive marketing strategies.

  1. Campaign Strategy & Management:
  • Lead the end-to-end campaign process, from creation through execution and analysis.
Creative & Digital Collaboration:
  • Act as a liaison between the creative and digital teams to ensure campaigns are cohesive, on-brand, and aligned with client goals.
  • Facilitate creative brainstorming sessions and contribute to the development of campaign concepts.
  • Oversee the execution of digital marketing strategies (SEO, PPC, social media, email, etc.), ensuring the integration of creative assets and messaging.
Public Relations & Media Outreach:
  • Develop and execute PR strategies to support campaigns, including press releases, media pitches, and influencer outreach.
  • Monitor and analyse media coverage, reporting on PR campaign success and media engagement.
  • Support crisis communications and reputation management as needed.
Client Communication & Reporting:
  • Act as the primary point of contact for clients, keeping them informed and engaged throughout the campaign lifecycle.
  • Present campaign progress, performance metrics, and results to clients in a clear and concise manner.
  • Regularly analyse and report on campaign performance, adjusting strategies as necessary to optimise results.
Team Leadership & Collaboration:
  • Work closely with project managers, account directors, and other team members to ensure campaigns are aligned with overall marketing goals.
  • Provide guidance and support to junior team members, fostering a collaborative and positive working environment.
Continuous Improvement:
  • Stay up-to-date with the latest trends in digital marketing, PR, and creative industries.

Experience in campaign management, digital marketing, PR, or a related discipline is essential. The ideal candidate will have a proven track record of managing integrated marketing campaigns that combine digital strategies with creative and PR efforts. A strong understanding of digital marketing channels (SEO, PPC, social media, email marketing, etc.) is also required. Excellent communication and interpersonal skills, with the ability to manage client relationships and work effectively across teams, are crucial. Strong organisational skills with the ability to manage multiple projects and deadlines simultaneously are also necessary. Knowledge of PR tools and media relations is a plus.

This role will be based out of our client's offices in Birmingham 3 days per week. The salary for this position is £45,000-£60,000 depending on experience.



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