Content Optimisation Specialist
4 weeks ago
Job Title: Content Optimisation Specialist
About the Role:
We are seeking a highly skilled Content Optimisation Specialist to join our team at esure Group. As a key member of our content team, you will be responsible for creating and optimising content for our chatbot and help channels.
Key Responsibilities:
- Plan, implement and optimise content within our help channels aligned to priorities set out by the Lead Product Owner.
- Check and amend content design to follow best practice and improve customer outcomes.
- Develop a deep understanding of business and customer experience to communicate effectively to customers.
- Write clear, correct and engaging content for customers, in line with esure tone and style.
- Support discovery, design and planning of initiatives to inform content scope.
- Use data analysis to identify opportunities and measure success of any changes made to content.
- Collaborate with Product Owners and Business Analysts to share learnings and insights with a cross-functional team.
Requirements:
- Experience writing content for chatbots and help channels.
- Good analytical abilities, an inquisitive nature and strong attention to detail.
- Ability to write clear, correct content in esure's tone and style.
- Excellent communication and interpersonal skills.
- Experience in applying as-is and to-be analysis techniques to identify content problems and opportunities.
What We Offer:
- Competitive salary reflecting your skills and potential.
- Bonus scheme recognising your contributions.
- 25 days annual leave plus 8 flexible days.
- Flexible work options, including hybrid and part-time.
- Private Medical Insurance.
- Career growth supported by training, mentoring, and resources.
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