Digital Marketing Strategist

4 weeks ago

Reigate, Surrey, United Kingdom esure Full time

About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our Marketing team at esure. As a key member of our team, you will be responsible for owning and scaling our paid digital marketing channels, optimising our existing campaigns, and identifying new opportunities for growth and improvement.

Key Responsibilities

  • Launch and manage supporting performance channels to align with brand activity and maximise our brand campaign spend.
  • Manage and optimise our paid digital marketing channels, including PPC, Social, Display, and Affiliates.
  • Develop and implement commercial strategies to maximise efficiencies and drive improvements to return on investment.
  • Collaborate with our internal creative teams to deliver engaging content and creative for use across all channels.
  • Create and own end-to-end reporting on all performance channels, and represent marketing to report performance in relevant forums.
  • Be comfortable with Google Analytics and how to use it to find opportunities for improvement across all digital channels.
  • Manage and collaborate with agencies, briefing them on esure strategy and working to deliver media plans.
  • Champion change to improve processes and ways of working, and accelerate our digital maturity.

Requirements

  • Experience working within the constraints of a regulated environment, particularly Financial Services/Insurance.
  • Experience of cookie management and working knowledge of tools such as Segment and Onetrust to track customer events.
  • Experience of effectively managing PPC and Social channels for both brand building and sales driving initiatives.
  • Experience of managing affiliate relationships, particularly in a post-GDPR environment.
  • Ability to manage and pull analysis across multiple digital platforms, including Google Ads, SA360, and Facebook Ads Manager.
  • Previous proven experience optimising multiple channels and delivering significant improvements.
  • Commercially capable with a strong focus on data and results.
  • Previous experience using Google Analytics.
  • Strong communicator who is confident in internal teams to define new projects and playback results.
  • Able to work with legal and compliance teams to ensure marketing materials are compliant while remaining creative.

About esure

At esure, we're no strangers to change. As one of the industry leaders in the insurance business, striving to become a world-class digital insurer, we're getting ready for more. It's creating great new opportunities for innovative and talented industry professionals to join us at a pivotal point in our development.

Why Choose esure?

  • A competitive salary that recognises your skills and potential.
  • A bonus scheme that celebrates your contribution to esure's success.
  • Discounts on our insurance products, for you and your family.
  • 25 days annual leave, plus 8 flex days to be taken as and when suits you.
  • Benefits just for you: our hub – My Benefits Box – is loaded with perks to choose from, so you can build a personal toolkit to support your health, wellbeing, lifestyle, and finances.
  • Grow your career with us: whatever your goals, we'll support you with hands-on training, mentoring, a LinkedIn Learning licence, access to our exclusive Academies, regular career conversations, and expert partner resources from the likes of Women in Data and Women in Tech.
  • Join our communities: our networks give you the chance to connect, learn and share with like-minded colleagues across the business – for work and play.
  • More flexibility for you: we're a proud supporter of the ABI's Make Flexible Work campaign and welcome you to ask about the flexibility you need, whether it's part-time, job sharing, or compressed hours.
  • Live a healthy lifestyle: we offer lots of support, so you feel like the best version of yourself – like specialist advice through our employee assistance programme, wellbeing classes, access to the My Health Advantage app, our Big Team Challenge, and learning sessions on topics like menopause.
  • A helping hand to do your bit for a greener and safer world: driving good in the world couldn't be more important to us. That's why we encourage colleagues to use volunteering days to support their local communities and have lots of initiatives to help you live a greener lifestyle.
  • Everyday appreciation: praise from your colleagues means the world. Our social recognition tool makes it easy to give colleagues the praise they deserve, and you could even be shortlisted for a company-wide ACE Award.

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