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Database Marketing Manager
2 months ago
Database Campaign Manager Role
Job Summary: We are seeking a highly skilled Database Campaign Manager to join our team at Robert Walters. As a key member of our marketing team, you will be responsible for building and delivering targeted marketing campaigns, managing the end-to-end data process, and ensuring compliance with data protection legislation.
Key Responsibilities:
- Deliver Data-Driven Marketing Campaigns: Develop and execute data-driven marketing campaigns to drive business growth and customer engagement.
- Manage Database Operations: Oversee the day-to-day operational 'suppression' criteria to ensure compliance with data protection legislation, customer preferences, and internal suppression criteria.
- Collaborate with Stakeholders: Work closely with cross-functional teams to gather requirements, develop campaign strategies, and ensure successful campaign execution.
- Analyze Campaign Performance: Monitor and analyze campaign performance, providing insights and recommendations to improve future campaign effectiveness.
Requirements:
- Proven Marketing Experience: Minimum 2 years of experience in a marketing role, with a focus on data-driven marketing campaigns.
- Database Management Skills: Strong understanding of databases, with experience in query tools, SQL, and SAS within a marketing context.
- Excellent Communication Skills: Excellent written and verbal communication skills, with the ability to effectively communicate with stakeholders at all levels.
- Commercial Awareness: Strong commercial awareness and customer focus, with the ability to develop and execute marketing campaigns that drive business growth.
About Robert Walters: We are a leading global recruitment firm, dedicated to helping people and businesses succeed. Our mission is to make a better world by helping people live longer, healthier, happier lives. We are committed to diversity and inclusion, and we strive to create a workplace that reflects the communities and customers we serve.
