Database Marketing Campaign Manager

3 weeks ago


Salford, Salford, United Kingdom Bupa Full time
About the Role

We are seeking a skilled Database Marketing Campaign Manager to join our team at Bupa. As a key member of our marketing function, you will be responsible for building and delivering targeted marketing activity, managing the end-to-end data process from database selections and data extraction to campaign evaluation.

Key Responsibilities
  • Develop and execute effective new sales and marketing campaigns to drive business growth.
  • Collaborate with the Senior Campaign Analyst and stakeholders to shape the contact strategy, developing customer-centric campaigns that meet business objectives.
  • Improve ROI of campaigns using available targeting and segmentation tools to best effect.
  • Manage data requests for research and service purposes, ensuring data quality and compliance with regulatory requirements.
  • Implement best practice Campaign Management processes in Database Marketing, ensuring all data provided is fit for purpose and accurate.
Requirements
  • Proven commercial experience of delivering marketing campaigns in a data environment.
  • Experience with Adobe Campaign or similar campaign management system.
  • Understanding of databases, with direct experience of query tools, SQL, SAS within a marketing context.
  • Excellent written and verbal communication skills, with the ability to present complex data and strategic recommendations to wide-ranging audiences.
What We Offer

We offer a range of benefits and a supportive work environment that allows you to thrive. Our benefits include:

  • 25 days holiday each year, increasing through length of service.
  • 3 paid volunteering days annually.
  • Enhanced pension and life insurance.
  • Bupa health insurance as a benefit in kind.

We are committed to making health happen for our people and the communities we serve. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply.



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