Database Marketing Campaign Manager
3 weeks ago
We are seeking a skilled Database Marketing Campaign Manager to join our team at Bupa. As a key member of our marketing function, you will be responsible for building and delivering targeted marketing activity, managing the end-to-end data process from database selections and data extraction to campaign evaluation.
Key Responsibilities- Develop and execute effective new sales and marketing campaigns to drive business growth.
- Collaborate with the Senior Campaign Analyst and stakeholders to shape the contact strategy, creating customer-centric campaigns that meet business objectives.
- Improve ROI of campaigns using available targeting and segmentation tools to best effect.
- Manage data requests for research and service purposes, ensuring data quality and compliance with regulatory requirements.
- Implement best practice Campaign Management processes in Database Marketing, ensuring all data provided is fit for purpose and accurate.
- Proactively identify enhancements to Bupa's database, data, and models, driving continuous improvement.
- Identify data quality issues, liaise with owners across the business to address these, and monitor delivery of improvements.
- Proven commercial experience of delivering marketing campaigns in a data environment.
- Experience with Adobe Campaign or similar campaign management system.
- Understanding of databases, with direct experience of query tools, SQL, SAS within a marketing context.
- Excellent written and verbal communication skills, with the ability to present complex data and strategic recommendations to wide-ranging audiences.
- Credible, influential communication and stakeholder management skills.
- Excellent planning, organisational, and time management skills.
- Strong commercial awareness and customer focus.
- A collaborative team worker, able to show initiative when working as an individual.
We offer a range of benefits to support your health and wellbeing, including:
- 25 days holiday each year (pro rata for part-time employees), increasing through length of service, with the option to buy or sell days.
- 3 paid volunteering days annually (pro rata for part-time staff).
- Enhanced pension and life insurance.
- Bupa health insurance as a benefit in kind.
- Option to join dental insurance scheme at a discounted rate.
- Access to our Digital GP platform on your mobile.
- Emotional wellbeing support.
- Access to family mental health line.
- Financial wellbeing channels.
- Support for carers.
We're a health insurer and provider, driven by a purpose to help people live longer, healthier, happier lives and make a better world. We champion diversity and understand the importance of our people representing the communities and customers we serve. As a Disability Confident employer, we offer a guaranteed interview for every disabled applicant who meets the minimum criteria for the job.
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Database Marketing Campaign Manager
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Salford, Salford, United Kingdom Bupa Full timeJob DescriptionDatabase Marketing Campaign ManagerBupa is seeking a skilled Database Marketing Campaign Manager to join our team. As a data-driven professional, you will be responsible for building and delivering targeted marketing activity, managing the end-to-end data process from database selections and data extraction, to campaign evaluation.Key...
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Database Marketing Campaign Manager
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Salford, Salford, United Kingdom Bupa Full timeAbout the RoleWe are seeking a skilled Database Marketing Campaign Manager to join our team at Bupa. As a key member of our marketing function, you will be responsible for building and delivering targeted marketing activity, managing the end-to-end data process from database selections and data extraction to campaign evaluation.Key ResponsibilitiesDevelop...
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Salford, Salford, United Kingdom Bupa Full timeAbout the RoleWe are seeking a skilled Database Marketing Campaign Manager to join our team at Bupa. As a key member of our marketing function, you will be responsible for building and delivering targeted marketing activity, managing the end-to-end data process from database selections and data extraction to campaign evaluation.Key ResponsibilitiesDevelop...
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Salford, Salford, United Kingdom Bupa Full timeAbout the RoleWe are seeking a skilled Database Marketing Campaign Manager to join our team at Bupa. As a key member of our marketing function, you will be responsible for building and delivering targeted marketing activity, managing the end-to-end data process from database selections and data extraction to campaign evaluation.Key ResponsibilitiesDevelop...
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Salford, Salford, United Kingdom Bupa Full timeJob Title: Database Marketing Campaign ManagerJoin Bupa, a leading health insurer and provider, in a challenging and rewarding role as a Database Marketing Campaign Manager. As a key member of our marketing team, you will be responsible for delivering targeted marketing campaigns that drive business growth and customer engagement.About the RoleWe are seeking...
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