Database Marketing Campaign Manager

3 weeks ago


Salford, Salford, United Kingdom Bupa Full time
About the Role

We are seeking a skilled Database Marketing Campaign Manager to join our team at Bupa. As a key member of our marketing function, you will be responsible for building and delivering targeted marketing activity, managing the end-to-end data process from database selections and data extraction to campaign evaluation.

Key Responsibilities
  • Develop and execute effective new sales and marketing campaigns to drive business growth.
  • Collaborate with the Senior Campaign Analyst and stakeholders to shape the contact strategy, creating customer-centric campaigns that meet business objectives.
  • Improve ROI of campaigns using available targeting and segmentation tools to best effect.
  • Manage data requests for research and service purposes, ensuring data quality and compliance with regulatory requirements.
  • Implement best practice Campaign Management processes in Database Marketing, ensuring all data provided is fit for purpose and accurate.
  • Proactively identify enhancements to Bupa's database, data, and models, driving continuous improvement.
  • Identify data quality issues, liaise with owners across the business to address these, and monitor delivery of improvements.
Requirements
  • Proven commercial experience of delivering marketing campaigns in a data environment.
  • Experience with Adobe Campaign or similar campaign management system.
  • Understanding of databases, with direct experience of query tools, SQL, SAS within a marketing context.
  • Excellent written and verbal communication skills, with the ability to present complex data and strategic recommendations to wide-ranging audiences.
  • Credible, influential communication and stakeholder management skills.
  • Excellent planning, organisational, and time management skills.
  • Strong commercial awareness and customer focus.
  • A collaborative team worker, able to show initiative when working as an individual.
Benefits

We offer a range of benefits to support your health and wellbeing, including:

  • 25 days holiday each year (pro rata for part-time employees), increasing through length of service, with the option to buy or sell days.
  • 3 paid volunteering days annually (pro rata for part-time staff).
  • Enhanced pension and life insurance.
  • Bupa health insurance as a benefit in kind.
  • Option to join dental insurance scheme at a discounted rate.
  • Access to our Digital GP platform on your mobile.
  • Emotional wellbeing support.
  • Access to family mental health line.
  • Financial wellbeing channels.
  • Support for carers.
Why Bupa?

We're a health insurer and provider, driven by a purpose to help people live longer, healthier, happier lives and make a better world. We champion diversity and understand the importance of our people representing the communities and customers we serve. As a Disability Confident employer, we offer a guaranteed interview for every disabled applicant who meets the minimum criteria for the job.



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