Database Marketing Campaign Manager
3 weeks ago
Join Bupa, a leading health insurer and provider, in a challenging and rewarding role as a Database Marketing Campaign Manager. As a key member of our marketing team, you will be responsible for delivering targeted marketing campaigns that drive business growth and customer engagement.
About the RoleWe are seeking a highly skilled and experienced professional to lead our database marketing efforts. The successful candidate will have a strong background in data analysis, marketing strategy, and campaign execution. You will be responsible for developing and implementing data-driven marketing campaigns that meet business objectives and drive customer engagement.
Key Responsibilities- Develop and execute data-driven marketing campaigns that drive business growth and customer engagement.
- Work closely with cross-functional teams to develop marketing strategies and tactics that meet business objectives.
- Analyze customer data to identify trends and insights that inform marketing decisions.
- Collaborate with external data suppliers to ensure data quality and accuracy.
- Monitor and report on campaign performance to ensure ROI and optimize future campaigns.
- Proven experience in database marketing, data analysis, and campaign execution.
- Strong understanding of marketing strategy and tactics.
- Excellent analytical and problem-solving skills.
- Ability to work collaboratively with cross-functional teams.
- Strong communication and presentation skills.
Bupa offers a competitive salary and benefits package, including 25 days holiday, 3 paid volunteering days, and enhanced pension and life insurance. We also offer a range of wellbeing benefits, including access to our Digital GP platform and emotional wellbeing support.
We are committed to creating a diverse and inclusive workplace that reflects the communities we serve. We welcome applications from candidates from all backgrounds and encourage you to apply if you are passionate about delivering exceptional customer experiences and driving business growth.
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