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SEO Specialist

2 months ago

Belfast, United Kingdom Seopa Ltd Full time
About the Role

We are seeking a highly skilled and motivated SEO Specialist to join our team at Seopa Ltd. As a key member of our Online Marketing team, you will play a pivotal role in further developing each of our brands' competitive positioning and improving our search rankings.

Key Responsibilities
  • Writing high-quality content for commercial landing pages, insurance guides, press releases, and email newsletters
  • Using SEO tools to research and plan new website content, taking into account relevant SEO metrics as part of each content plan
  • Creating content briefs for our external content agencies or freelancers, including keyword targeting, internal linking, and metadata requirements
  • Proofreading, fact-checking, and editing content written by our agencies and freelancers
  • Becoming a go-to expert in content creation for other Seopa teams, particularly with regards financial services content (insurance, loans, mortgages, bank accounts, etc.), and collaborating with those teams to identify and capitalize on new opportunities for revenue-generating content across our comparison sites
  • Contributing to the overall content planning and maintenance of our websites
  • Assisting with the analysis of content performance in order to improve our websites' clickthrough and conversion rates
  • Supporting other Seopa teams with content creation as and when required
  • Supporting Seopa's email marketing, customer journey, and social media experts with content writing and proofreading as and when required
  • Supporting Seopa's PR team with proofreading, data analysis, and other PR activities as and when required
  • Using creative thinking and data analysis to identify new product development opportunities
  • Producing SEO reports and analyses for the Marketing Manager
  • Any other reasonable tasks as required by the company
Requirements
  • A demonstrable passion for SEO, ideally with around 2 years' minimum hands-on digital marketing experience
  • Digital marketing experience is essential, and hands-on SEO experience in a digital marketing role would be particularly desirable
  • Given that Seopa is a fintech company, it's also vital that the successful SEO Executive is highly computer-literate, and familiarity with WordPress would also be highly desirable
  • Strong commercial awareness. Experience in financial services/insurance or a regulated environment is desirable, although this isn't mandatory
  • Excellent writing, proofreading, and editing skills are essential, with a meticulous attention to detail
  • Excellent skills in MS Office
  • Prior experience in generating video and social media content is preferable
  • Ability to multitask
  • Computer literate and quick to pick up new systems
  • Ability to manage projects and account manage external agencies
  • Ability to self-educate where and when required
Personal Qualities
  • Good interpersonal and influencing skills
  • Articulate, ambitious, enthusiastic, responsible, and thorough
  • Meticulously attentive to detail - getting it 'right first time'
  • Self-motivated and able to use initiative and think creatively
  • Instinctively curious and strong interest in current affairs
  • Prioritization and organizational skills with the ability to work under pressure
  • Must be eligible to live and work in the UK
  • Can identify with and commit to our company values - Smart, Efficient, Open, Passionate, and Accountable