Digital Content Specialist
3 weeks ago
About the Role
We are seeking a skilled Digital Content Specialist to join our Content Team at Rapid7. As a Digital Content Specialist, you will be responsible for delivering high-quality content that promotes thought leadership and drives product conversations.
Key Responsibilities
- Write insightful, succinct marketing copy for a variety of vehicles, including blogs, eBooks, landing pages, product and features pages, and compliance briefs.
- Partner with other copywriters to craft compelling website pages that communicate brand messaging and enhance user experience.
- Work with Product Marketing to take highly technical content and transform it into digestible stories that reach the wider cybersecurity community.
- Collaborate with Digital Marketing on short and long-term SEO initiatives across various website domains.
- Ensure all content is consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content.
Requirements
- 5+ years of writing experience, preferably in the B2B technology/SaaS space.
- A portfolio of high-quality, long and short-form content.
- Ability to adapt writing style to varying target audiences and content formats.
- Strong SEO research skills.
- Self-starter and independent, with the ability to effectively prioritize and manage multiple disparate workstreams.
- Ability to think strategically about complex problems and provide insightful recommendations, action plans, and outcomes.
- Team player with a collaborative mindset.
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