Senior CRM Executive

2 weeks ago

Birchwood, United Kingdom Arne Clo Ltd Full time

**About Arne Clo Ltd**

We are a direct-to-consumer apparel and footwear brand/retailer based in the UK. Our company designs and develops products in the UK, manufactures in the near and far east, and ships directly to our customers through our e-commerce store.

**Our Ambitions**

We have ambitious objectives over the next decade, with the team believing all targets are achievable through new product category launches, the creation of paid media, CRM activity, and further international growth. This will amplify our great product and brand assets.

**Job Summary**

We are seeking a Senior CRM Executive to develop and implement CRM strategies that enhance customer retention, satisfaction, and lifetime value. The ideal candidate will be responsible for developing and executing CRM campaigns across multiple channels, including email, SMS, and app.

**Key Responsibilities**

  • Develop and implement CRM strategies to enhance customer retention, satisfaction, and lifetime value.
  • Oversee the execution of CRM campaigns across Arne Clo Ltd, utilizing email, SMS, and app.
  • Develop an end-to-end automated CRM journey, ensuring triggers and segments are optimized to reach customers at the right time.
  • Conduct weekly reporting on Arne Clo Ltd CRM performance, including insights and actions being taken forward to share with the wider business.
  • Liaise with the brand and wider marketing team to ensure all CRM requirements are briefed and synergy across different customer touch-points.
  • Develop a robust CRM testing plan, ensuring we bring the most value with every send and optimize based on insight.
  • Develop and scale new segment opportunities to bring added value from the channel.
  • Oversee a robust reactivation strategy, ensuring we increase the lifetime value of an Arne Clo Ltd customer.
  • Work with our in-house data team to execute bespoke campaigns based on insight.

**Essential Experience and Skills**

  • Similar experience in a CRM role.
  • Previous experience of activated campaigns/automated journeys and subsequent reporting.
  • Experience using Klaviyo is advantageous.
  • Experience using platforms such as Shopify and Triple Whale are desirable.
  • Experience executing CRM strategies across multiple channels.
  • Highly organized and process-driven.
  • Experience working on an international level is advantageous.
  • Ability to work both independently and part of a team.
  • Able to report on performance, identifying trends and actioning accordingly.
  • Strong stakeholder management.
  • Proactive, highly organized, and process-driven.
  • Experienced in customer segmentation and the ability to show value.
  • Familiar with Database Marketing laws (GDPR).

**Benefits**

  • We are proud to be recognized as a Medium-sized Sunday Times Best Place to Work.
  • 32 Days Holiday (including Bank Holidays) + your Birthday off.
  • Holidays increasing up to 36 days with service.
  • Option to buy/sell holidays.
  • Generous staff discount.
  • Private Healthcare including Dental & Optical Plans after probation.
  • Health Cash Plan from day one.
  • Life assurance paying 5x annual salary from day one.
  • Discounted marketplace with money off/cash back from 100's of places.
  • Employee Assistant Programme.
  • Cycle to Work Scheme.
  • Tech Scheme.

**Equal Opportunities Employer**

We believe that diverse people bring different skills and are committed to ensuring our business supports the needs of potential colleagues from Ethnic Minority backgrounds and colleagues who may be disabled or neurodiverse. We are committed to creating a great place to work through diversity and inclusivity and strongly encourage applications from candidates from all backgrounds to join our growing team.

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