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CRM Marketing Specialist

2 months ago

Birchwood, United Kingdom Arne Clo Ltd Full time
About Arne Clo Ltd

Arne Clo Ltd is a direct-to-consumer apparel and footwear brand/retailer based in the UK. We design and develop our products in the UK, manufacture in the near and far east, and ship directly to our customers through our e-commerce store.

Job Summary

We are seeking a highly organized and process-driven CRM Marketing Specialist to join our growing CRM team. As a key member of our team, you will be responsible for developing and implementing CRM strategies that enhance customer retention, satisfaction, and lifetime value.

Key Responsibilities
  • Develop and Implement CRM Strategies: Create and execute CRM strategies to improve customer lifetime value, including developing and implementing email, SMS, and push notification campaigns.
  • Build and Optimize CRM Segments: Build and optimize CRM segments within our customer database to deliver the right message at the right time in the customer journey.
  • Conduct Weekly Reporting: Conduct weekly reporting to understand and visualize the performance of CRM campaigns and identify areas for improvement.
  • Support the CRM Team: Support the wider CRM team with the monthly CRM calendar, including briefing the design team and proofing sends for approval.
  • Develop and Launch Customer Insight Strategies: Develop and launch customer insight strategies, including surveys, to better understand the ARNE customer.
  • Launch and Track AB Tests: Launch and track AB tests across campaigns, automated journeys, and channels to ensure the delivery of best-in-class CRM activities.
  • Work with Cross-Functional Teams: Work closely with cross-functional teams, including marketing, trade, merchandising, and customer service, to ensure seamless execution of CRM and email marketing.
  • Monitor Competitor Campaigns: Monitor competitor campaigns within the market to inform future email strategy.
Requirements
  • Previous Experience in CRM: Previous experience in a CRM role, with a strong analytics background using Microsoft Excel and reporting suites such as Triple Whale.
  • Experience with CRM Tools: Experience using Klaviyo and Shopify Plus is advantageous.
  • Highly Organized and Process-Driven: Highly organized and process-driven, with the ability to work independently and as part of a wider team.
  • Good Stakeholder Management: Good stakeholder management, with analytical and process-oriented skills and attention to detail.
Benefits
  • Medium-Sized Sunday Times Best Place to Work: We are proud to be recognized as a medium-sized Sunday Times Best Place to Work.
  • Generous Holiday Allowance: 32 days holiday (including bank holidays) + your birthday off, with holidays increasing up to 36 days with service.
  • Option to Buy/Sell Holidays: Option to buy/sell holidays.
  • Generous Staff Discount: Generous staff discount.
  • Private Healthcare: Private healthcare, including dental and optical plans after probation.
  • Health Cash Plan: Health cash plan from day one.
  • Life Assurance: Life assurance paying 5x annual salary from day one.
  • Discounted Marketplace: Discounted marketplace with money off/cash back from hundreds of places.
  • Employee Assistant Programme: Employee assistant programme.
  • Cycle to Work Scheme: Cycle to work scheme.
  • Tech Scheme: Tech scheme.