CRM Strategist

1 month ago


Birchwood, United Kingdom Arne Clo Ltd Full time
{"title": "CRM Executive", "description": "About the Role

We are seeking a highly skilled CRM Executive to join our growing team at Arne Clo Ltd. As a key member of our CRM team, you will be responsible for developing and implementing CRM strategies that enhance customer retention, satisfaction, and lifetime value.

Key Responsibilities
  • Develop and implement CRM strategies to improve customer lifetime value.
  • Assist with the build, execution, and reporting of CRM journeys across email, SMS, and Push Notifications.
  • Conduct weekly reporting to understand and visualize the wider business what is / isn't working, turning the insights into tangible actions.
  • Support the wider CRM team with the Monthly CRM Calendar, with specific ownership on International.
  • Build and optimize CRM segments within our customer database, ensuring we're delivering the right message at the right time in the journey.
  • Develop and launch customer insight strategies – including surveys – to better understand the ARNE customer.
  • Launch and track AB tests across campaigns, automated journeys, and channels to ensure we continue to deliver best-in-class CRM activities.
  • Work closely with cross-functional teams, including Marketing, Trade, Merchandising, and the Customer Service team, to ensure seamless execution of CRM and email marketing.
Requirements
  • Previous experience in a CRM role.
  • A strong analytics background using Microsoft Excel and reporting suites such as Triple Whale.
  • Experience using Klaviyo and Shopify Plus is advantageous.
  • Highly organized and process-driven.
  • Ability to work independently and as part of a wider team.
  • Good stakeholder management.
  • Analytical and process-oriented with attention to detail.
What We Offer
  • We are proud to be recognized as a Medium-sized Sunday Times Best Place to Work for 2024.
  • 32 Days Holiday (including Bank Holidays) + your Birthday off.
  • Holidays increasing up to 36 days with service.
  • Option to buy / sell holidays.
  • Generous staff discount.
  • Private Healthcare including Dental & Optical Plans after probation.
  • Health Cash Plan from day one.
  • Life assurance paying 5x annual salary from day one.
  • Discounted marketplace with money off/cash back from 100's of places.
  • Employee Assistant Programme.
  • Cycle to Work Scheme.
  • Tech Scheme.
About Us

Arne Clo Ltd is an equal opportunities employer. We believe that diverse people bring different skills and are committed to ensuring our business supports the needs of potential colleagues from Ethnic Minority backgrounds and colleagues who may be disabled or neurodiverse. We are committed to creating a great place to work through diversity and inclusivity and we strongly encourage applications from candidates from all backgrounds to join our growing team.

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