CRM Strategist

5 days ago

Birchwood, United Kingdom Arne Clo Ltd Full time
About the Role

We are seeking a highly skilled CRM Strategist to join our growing team at Arne Clo Ltd. As a key member of our CRM team, you will be responsible for developing and implementing CRM strategies that enhance customer retention, satisfaction, and lifetime value.

Key Responsibilities
  • Develop and implement CRM strategies to improve customer lifetime value
  • Assist with the build, execution, and reporting of CRM journeys across email, SMS, and Push Notifications
  • Conduct weekly reporting to understand and visualize the wider business what is / isn't working, turning the insights into tangible actions
  • Support the wider CRM team with the Monthly CRM Calendar, with specific ownership on International
  • Build and optimize CRM segments within our customer database, ensuring we're delivering the right message at the right time in the journey
  • Develop and launch customer insight strategies – including surveys – to better understand the ARNE customer
  • Launch and track AB tests across campaigns, automated journeys, and channels to ensure we continue to deliver best-in-class CRM activities
  • Work closely with cross-functional teams, including Marketing, Trade, Merchandising, and the Customer Service team, to ensure seamless execution of CRM and email marketing
  • Monitor competitor campaigns within the market to inform our future e-mail strategy
Requirements
  • Previous experience in a CRM role
  • A strong analytics background using Microsoft Excel and reporting suites such as Triple Whale are desired
  • Experience using Klaviyo and Shopify Plus is advantageous
  • Highly organized and process-driven
  • Ability to work independently and as part of a wider team
  • Good stakeholder management
  • Analytical and process-oriented with attention to detail
About Us

Arne Clo Ltd is a direct-to-consumer apparel and footwear brand/retailer based in the UK. We design and develop our products in the UK, manufacture in the near & far east, and ship directly to our customers through our e-commerce store. We have ambitious objectives over the next decade, with a focus on new product category launches, paid media, CRM activity, and international growth.

We are proud to be recognized as a Medium-sized Sunday Times Best Place to Work for 2024. We offer a range of benefits, including 32 days holiday (including Bank Holidays) + your Birthday off, holidays increasing up to 36 days with service, and a generous staff discount.

We are an equal opportunities employer and believe that diverse people bring different skills. We are committed to ensuring our business supports the needs of potential colleagues from Ethnic Minority backgrounds and colleagues who may be disabled or neurodiverse.

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