Sales Director

7 days ago

Bedford, Bedford, United Kingdom Fitness First Full time
Job Title: Sales Manager

At Fitness First, we are seeking a dynamic and results-driven Sales Manager to join our team and drive our membership growth and revenue.

Job Purpose:

The primary objective of this role is to drive both unit and revenue sales performance, supporting the club's positive Net Member Movement requirement.

You will provide regular updates, support, guidance, and strategy to engage and upskill the team to achieve new joiner targets with quality memberships.

Through effective leadership and sales integrity, you will ensure all prospects and members receive an exceptional joiner experience.

Key Responsibilities:
  • Manage new appointments/tours, customizing each interaction and conducting structured communication.
  • Follow up with no-shows and non-joiners to address concerns and re-book appointments.
  • Evaluate and adjust sales strategy and activity based on performance trends.
  • Confirm next day's appointments with a personalized approach to minimize cancellations.
  • Plan and execute 'call drives' to proactively reach out to potential prospects and schedule appointments.
  • Capture data and outcomes of calls, appointments, and tours using company systems.
Lead Generation and Conversion:
  • Explore new lead generation avenues, such as corporate partnerships and community events.
  • Execute a detailed plan to surpass sales targets by converting leads into quality, loyal members.
  • Ensure exceptional service to enhance the joiner experience and encourage referrals.
Team Development and Training:
  • Conduct regular meetings to coach, motivate, and develop the team.
  • Provide instant feedback to team members who do not offer exceptional service.
  • Guide new joiners towards personalized 1-1 sessions or group exercise classes.
  • Provide comprehensive training on the 'Joiner Experience' focusing on personalized tours.
Operational Excellence:
  • Uphold operational excellence in all interactions.
  • Always adhere to company policy and procedures.
Duty Management:
  • Ensure a great welcome and experience for every member at every opportunity.
  • Deliver an excellent joiner experience and tour every time for every guest.
  • Steer members to GX classes and book 1-1 sessions.
  • Maintain high standards of cleanliness and hygiene in the club.
  • Lead on the safety of the club, ensuring compliance with all regulations.
  • Ensure all staff are clear on their responsibilities and tasks per shift.
  • Deliver duty management with 100% consistency, including opening/closing duties and compliance.
What's in it for you:
  • Competitive bonus structure based on club performance and individual KPIs.
  • Access to a comprehensive benefits portal offering significant discounts on various products and services.
  • Complimentary gym membership for you and discount for family member.
  • Opportunities for ongoing professional development and career advancement.

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