Optimisation Specialist

2 weeks ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time
Job Description

As a key member of our team, you will play a vital role in driving our digital transformation forward. We are seeking a highly skilled and experienced Optimisation Specialist to join our team and contribute to the development of our Search and Visual Merchandising strategy.

Key Responsibilities
  • Develop and implement data-driven visual merchandising strategies to enhance the customer experience.
  • Manage onsite search to ensure optimal configuration and enhance the search experience.
  • Enhance personalisation on site and app via search and merch tools.
  • Develop forward-thinking features to drive performance and align with the Frasers Group aspiration.
  • Contribute new ideas to our Digital roadmap and manage them from concept to delivery.
  • Promote a culture of experimentation and iteration to drive uplifts.
  • Analyse and interpret A/B test results to inform future strategies.
  • Create and develop playbooks of best practices to ensure consistent and scalable optimisation.
  • Use data insights to identify customer pain points and present recommendations for optimisation.
  • Work cross-functionally to optimise experience during trade events and initiatives.
  • Help build and manage weekly reporting on key insights and actions.
Requirements
  • Proven experience in digital optimisation, digital trade, analytics, or related roles.
  • Commercial and analytical mindset.
  • Passion for customer behaviour, optimising online experiences, and interest in wider digital practices.
  • Strong data-driven mindset with a sound commercial understanding.
  • Experience with Search and Merch tools such as Algolia or Attraqt.
  • Understanding of personalised algorithms and their impact on the customer journey.
  • Knowledge of GA and other analytical tools such as ContentSquare.
  • Experience with A/B testing and other experimentation methodologies.
What We Offer

We offer a wide range of benefits and perks to our employees, including:

  • Frasers Champion - a peer-nominated scheme to recognise and reward employees.
  • Fearless - a bonus scheme tied to the company's share price performance.
  • Frasers Festival - an annual celebration for Head Office and Retail Staff.
  • CEO Sessions - quarterly opportunities for employees to connect with leadership.
  • Retail Reconnect - a programme to help employees understand the business and its customers.
  • Frasers Fit - a wellbeing programme to support physical, financial, and mental wellbeing.
  • Retail Trust - access to a 24-hour wellbeing helpline, wellness hub, counselling, and financial/legal support.

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