Digital Optimisation Specialist

1 week ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time
Job Title: Digital Optimisation Specialist

Join Frasers Group as a Digital Optimisation Specialist and play a crucial role in shaping the future of our digital presence. As a key member of our team, you will be responsible for developing and implementing data-driven strategies to enhance customer experience and drive business growth.

Key Responsibilities:
  • Develop and implement data-driven visual merchandising strategies to improve customer engagement and conversion rates.
  • Manage onsite search functionality to ensure optimal configuration and enhance the search experience.
  • Enhance personalisation on our website and app through search and merch tools.
  • Develop forward-thinking features to drive performance and align with Frasers Group's aspirations.
  • Contribute to our digital roadmap and manage projects from concept to delivery.
  • Promote a culture of experimentation and iteration to drive continuous improvement.
  • Analyse and interpret A/B test results to inform data-driven decisions.
  • Develop playbooks of best practices to ensure consistent and scalable optimisation practices.
  • Use data insights to identify customer pain points and present recommendations for improvement.
  • Collaborate with cross-functional teams to optimise experiences during trade events and other initiatives.
Requirements:
  • Proven experience in digital optimisation, analytics, or related roles.
  • Commercial and analytical mindset with a passion for customer behaviour and online experiences.
  • Strong data-driven mindset with a sound commercial understanding.
  • Experience with Search & Merch tools such as Algolia or Attraqt.
  • Understanding of personalised algorithms and their impact on customer journeys.
  • Knowledge of GA and other analytical tools such as ContentSquare.
  • Experience with A/B testing and experimentation methodologies.
What We Offer:

Frasers Group is committed to providing a supportive and inclusive work environment. As a Digital Optimisation Specialist, you will have access to:

  • A competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and collaborative team environment.
  • Recognition and rewards for outstanding performance.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are passionate about digital optimisation and customer experience, we encourage you to apply for this exciting opportunity.

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