Digital Optimisation Specialist

2 weeks ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time
About the Role

We are seeking a highly skilled Digital Optimisation Specialist to join our team at Frasers Group. As a key member of our digital team, you will be responsible for implementing a data-driven Search & Visual Merchandising strategy, adopting best-in-class strategies and developing forward-thinking features.

Key Responsibilities
  • Develop, implement, and oversee data-driven, customer-centric visual merchandising strategies.
  • Manage onsite search, ensuring optimal configuration across fascias and enhancing the search experience.
  • Enhance personalisation on site and app via search and merch tools.
  • Develop forward-thinking features that will help drive the performance of each fascia forward, in line with the Frasers Group aspiration.
  • Contribute new ideas into our Digital roadmap and manage these from concept through to delivery.
  • Promote a culture of experimentation, ensuring we are constantly iterating and evolving strategies with proven uplifts.
  • Analyse and Interpret A/B test results, compiling detailed views of outcomes, learnings, and next steps.
  • Create and constantly develop playbooks of best practices to be used within the business to ensure consistent and scalable optimisation practices.
  • Use data insights to identify customer pain points in the journey. Present recommendations on how we can optimise in these areas.
  • Work cross-functionally to optimise experience during trade events and other initiatives.
  • Help build, develop, and manage weekly reporting on key insights and actions.
Requirements
  • Proven experience in digital optimisation, digital trade, analytics, or related roles.
  • Commercial and analytical mindset.
  • Passionate about customer behaviour, optimising online experiences, and an interest in wider digital practices.
  • Strong data-driven mindset with a sound commercial understanding.
  • Experience with Search & Merch tools such as Algolia or Attraqt.
  • Understanding of personalised algorithms and the effect on the customer journey.
  • Knowledge of GA and other analytical tools such as ContentSquare.
  • Experience with A/B testing and other experimentation methodologies.
About Us

Frasers Group is a leading retail company that is rethinking the retail experience through digital innovation and unique store experiences. We are committed to elevating the lives of our customers with access to the world's best brands and experiences.

We offer a wide range of benefits and perks to our employees, including a benefits package, Frasers Champion, Fearless 1000, Frasers Festival, CEO Sessions, Retail Reconnect, Frasers Fit, and Retail Trust.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are passionate about digital optimisation and customer experience, we encourage you to apply for this exciting opportunity.

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