Digital Optimisation Specialist

3 days ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time
About the Role

We are seeking a highly skilled Digital Optimisation Specialist to join our team at Frasers Group. As a key member of our digital team, you will be responsible for implementing a data-driven Search & Visual Merchandising strategy, adopting best-in-class strategies, and developing forward-thinking features to enhance the customer experience across our brands.

Key Responsibilities
  • Develop, implement, and oversee data-driven, customer-centric visual merchandising strategies to drive business growth and improve customer engagement.
  • Manage onsite search, ensuring optimal configuration across fascias and enhancing the search experience to meet customer needs.
  • Enhance personalisation on site and app via search and merch tools to create a seamless and engaging customer journey.
  • Develop forward-thinking features that drive performance across each fascia, aligning with Frasers Group's aspirations.
  • Contribute new ideas to our Digital Roadmap and manage these from concept through to delivery, ensuring a culture of experimentation and continuous improvement.
  • Analyse and interpret A/B test results, compiling detailed views of outcomes, learnings, and next steps to inform future optimisation strategies.
  • Create and develop playbooks of best practices to ensure consistent and scalable optimisation practices across the business.
  • Use data insights to identify customer pain points and present recommendations on how to optimise in these areas, driving business growth and customer satisfaction.
  • Work cross-functionally to optimise experiences during trade events and other initiatives, ensuring a seamless customer journey.
  • Help build, develop, and manage weekly reporting on key insights and actions, providing visibility into digital performance and optimisation efforts.
About You

We are looking for a highly skilled and experienced Digital Optimisation Specialist who is passionate about customer behaviour, optimising online experiences, and driving business growth. You will have a strong data-driven mindset, commercial understanding, and experience with Search & Merch tools such as Algolia or Attraqt. You will also have knowledge of personalised algorithms and their impact on the customer journey, as well as experience with A/B testing and other experimentation methodologies.

What We Offer

As a Digital Optimisation Specialist at Frasers Group, you will have the opportunity to work with a talented team, develop your skills and expertise, and contribute to the success of our digital transformation. You will also have access to a range of benefits, including a competitive salary, bonus scheme, and opportunities for career development and growth.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are passionate about digital optimisation and customer experience, and have the skills and experience we are looking for, please apply now to join our team.

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