Optimisation Specialist

1 day ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time
Job Title: Optimisation Specialist

At Frasers Group, we're rethinking retail. Our mission is to build the world's most admired and compelling brand ecosystem. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

We're looking for a talented Optimisation Specialist to join our team. As a key member of our digital team, you'll be responsible for developing and implementing data-driven visual merchandising strategies to enhance the customer experience across our e-commerce platforms.

Key Responsibilities:
  • Develop and implement data-driven visual merchandising strategies to improve customer engagement and conversion rates.
  • Manage onsite search, ensuring optimal configuration across fascias and enhancing the search experience.
  • Enhance personalisation on site and app via search and merch tools.
  • Develop forward-thinking features to drive the performance of each fascia forward, in line with the Frasers Group aspiration.
  • Contribute new ideas into our Digital roadmap and manage these from concept through to delivery.
  • Promote a culture of experimentation, ensuring we're constantly iterating and evolving strategies with proven uplifts.
  • Analyse and Interpret A/B test results, compiling detailed views of outcomes, learnings, and next steps.
  • Create and constantly develop playbooks of best practices to be used within the business to ensure consistent and scalable optimisation practices.
  • Use data insights to identify customer pain points in the journey. Present recommendations on how we can optimise in these areas.
  • Work cross-functionally to optimise experience during trade events and other initiatives.
  • Help build, develop, and manage weekly reporting on key insights and actions.
Requirements:
  • Proven experience in digital optimisation, digital trade, analytics, or related roles.
  • Commercial and analytical mindset.
  • Passionate about customer behaviour, optimising online experiences, and an interest in wider digital practices.
  • Strong data-driven mindset with a sound commercial understanding.
  • Experience with Search & Merch tools such as Algolia or Attraqt.
  • Understanding of personalised algorithms and the effect on the customer journey.
  • Knowledge of GA and other analytical tools such as ContentSquare.
  • Experience with A/B testing and other experimentation methodologies.
What's next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first-stage interview with the Recruiter. If successful, we anticipate two further interview stages with the Hiring Manager/wider team, which will be more technically focused and could include a presentation/task so we can see your skills in action.

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