Digital Marketing Strategist
6 days ago
We are seeking a highly skilled PPC Marketing Specialist to join our team at Octagon Group.
Job Summary:
The successful candidate will be responsible for planning, implementing, and optimising pay-per-click advertising campaigns across various platforms to drive traffic, generate leads, and increase sales for our range of brands.
Key Responsibilities:
- Develop and execute campaign strategies to drive revenue, leads, and followers across PPC, social media, and other digital channels.
- Conduct keyword research, analyse competitors, and continuously test and optimise campaigns to improve performance.
- Monitor and analyse key metrics, including keyword bids, daily and monthly budget caps, impression share, quality score, and account metrics.
- Improve CTR, quality score, conversions, and conversion rates while reducing CPC.
- Collaborate with the wider marketing team to develop automated email marketing campaigns in various email systems, including HubSpot.
- Provide insights and recommendations to improve campaign performance and drive business growth.
- Stay up-to-date with industry trends and changes to develop and implement new PPC strategies.
Requirements:
- Demonstrable experience working with paid advertising platforms.
- Working knowledge of ad retargeting and look-a-like audience retargeting is an asset.
- A strong marketing generalist with exposure and expertise across many areas of digital and traditional marketing.
- B2C, B2B, and direct ecommerce experience in creating and implementing digital marketing strategies.
- In-depth knowledge of online customer experience (UX), effective web design, search engine marketing and optimisation, web analytics, and digital media planning.
- Prior experience with marketing automation platforms such as HubSpot.
- Strong on-page SEO copywriting experience and expertise in SEO editorial best practices.
- Ability to manage multiple projects and collaborate with various stakeholders.
About Us:
Octagon Group is a leading company in the industry, and we are committed to delivering exceptional results for our clients.
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