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Digital Marketing Strategist

2 months ago

Fordingbridge, Hampshire, United Kingdom Octagon Group Full time
Job Title: PPC Marketing Specialist

We are seeking a highly skilled PPC Marketing Specialist to join our team at Octagon Group.

Job Summary:

The successful candidate will be responsible for planning, implementing, and optimising pay-per-click advertising campaigns across various platforms to drive traffic, generate leads, and increase sales for our range of brands.

Key Responsibilities:

  1. Develop and execute campaign strategies to drive revenue, leads, and followers across PPC, social media, and other digital channels.
  2. Conduct keyword research, analyse competitors, and continuously test and optimise campaigns to improve performance.
  3. Monitor and analyse key metrics, including keyword bids, daily and monthly budget caps, impression share, quality score, and account performance.
  4. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and paid search following corporate objectives.
  5. Collaborate with the wider marketing team on the development of automated email marketing campaigns in various email systems, including HubSpot.
  6. Monitor, analyse, and report on digital marketing campaign performance metrics and KPIs, providing insights and recommendations to improve performance.
  7. Stay up-to-date with industry trends and changes, and develop new PPC strategies as needed.

Requirements:

  1. Demonstrable experience working with paid advertising platforms.
  2. Working knowledge of ad retargeting and look-a-like audience retargeting is an asset.
  3. A strong marketing generalist with exposure and expertise across many areas of digital and traditional marketing.
  4. B2C, B2B, and direct ecommerce experience in creating and implementing digital marketing strategies.
  5. In-depth knowledge in online customer experience (UX), effective web design, search engine marketing and optimisation, web analytics (including Google Analytics), and technologies, digital media planning, and content/social media management.
  6. Prior experience with marketing automation platforms such as HubSpot.
  7. Strong on-page SEO copywriting experience and expertise in SEO editorial best practices.
  8. Ability to manage multiple projects and collaborate with a variety of stakeholders.

About Us:

Octagon Group is a leading company in the industry, and we are committed to delivering exceptional results for our clients.

What We Offer:

We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

How to Apply:

Please submit your application, including your resume and a cover letter, to [insert contact information].