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Digital Marketing Strategist

2 months ago

Fordingbridge, Hampshire, United Kingdom Octagon Group Full time
Job Title: PPC Marketing Specialist

We are seeking a highly skilled PPC Marketing Specialist to join our team at Octagon Group.

Job Summary:

The successful candidate will be responsible for planning, implementing, and optimizing pay-per-click advertising campaigns across various platforms to drive traffic, generate leads, and increase sales for our range of brands.

Key Responsibilities:

  1. Develop and execute campaign strategies, research keywords, analyze competitors, and continuously test and optimize.
  2. Analyze keyword bids, daily and monthly budget caps, impression share, quality score, and top-level account metrics.
  3. Improve CTR, quality score, conversions, and conversion rates while reducing CPC.
  4. Collaborate with the wider marketing team on automated email marketing campaigns in various email systems, including HubSpot.
  5. Monitor, analyze, and report on digital marketing campaign performance metrics and KPIs, providing insights and recommendations to improve performance.
  6. Stay up-to-date with industry trends and changes.
  7. Develop and implement new PPC strategies as the industry/market evolves.

Requirements:

  1. Demonstrable experience working with paid advertising platforms.
  2. Working knowledge of ad retargeting and look-a-like audience retargeting is an asset.
  3. A strong marketing generalist with exposure and expertise across multiple areas of digital and traditional marketing.
  4. B2C, B2B, and direct ecommerce experience in creating and implementing digital marketing strategies.
  5. In-depth knowledge of online customer experience (UX), effective web design, search engine marketing and optimization, web analytics (including Google Analytics), and technologies, digital media planning, and content/social media management.
  6. Prior experience with marketing automation platforms such as HubSpot.
  7. Strong on-page SEO copywriting experience and expertise in SEO editorial best practices.
  8. Ability to manage multiple projects and collaborate with various stakeholders.

About Us:

Octagon Group is a leading company in the industry, and we are committed to delivering exceptional results for our clients.