Digital Marketing Specialist

2 months ago


Fordingbridge, Hampshire, United Kingdom Octagon Group Full time
Job Description

Job Summary: As a key member of the Octagon Group team, we are seeking a highly skilled Digital Marketing Specialist to lead the planning, implementation, and optimization of pay-per-click advertising campaigns across various platforms to drive traffic, generate leads, and increase sales for our range of brands.

Key Responsibilities:

  1. Develop and execute comprehensive marketing campaigns across PPC, social media, and other digital channels to achieve increased revenue, leads, and followers, improved engagement, and brand awareness.
  2. Conduct thorough research to create and build campaign strategy, analyze competitors, and continuously test and optimize for improved performance.
  3. Analyze key metrics such as keyword bids, daily and monthly budget caps, impression share, quality score, and top-level account metrics to inform campaign decisions.
  4. Drive improvements in CTR, quality score, conversions, and conversion rates while reducing CPC.
  5. Collaborate with the wider marketing team to develop automated email marketing campaigns in various email systems, including HubSpot.
  6. Monitor, analyze, and report on digital marketing campaign performance metrics and KPIs, providing actionable insights and recommendations to enhance performance.
  7. Stay up-to-date with industry trends and changes to develop and implement new PPC strategies as needed.

Requirements:

  1. Demonstrable experience working with paid advertising platforms.
  2. Working knowledge of ad retargeting and look-a-like audience retargeting is an asset.
  3. A strong marketing generalist with exposure and expertise across multiple areas of digital and traditional marketing.
  4. B2C, B2B, and direct ecommerce experience in creating and implementing digital marketing strategies.
  5. In-depth knowledge of online customer experience (UX), effective web design, search engine marketing and optimization, web analytics (including Google Analytics), and technologies, digital media planning, and content/social media management.
  6. Prior experience with marketing automation platforms such as HubSpot.
  7. Strong on-page SEO copywriting experience and expertise in SEO editorial best practices.
  8. Ability to manage multiple projects and collaborate with various stakeholders.


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