Customer Relationship Management Specialist
7 days ago
Company Overview
">We are proud to be supporting a rapidly expanding business in Crawley who are looking for an experienced CRM Executive to join their team. The company is based on a hybrid working model, allowing employees to balance work and personal life.
The Opportunity
">This role involves developing the CRM strategy, workflows, and data segmentation practices to maximise lead conversion and campaign engagement using Salesforce. You will work closely with the Head of Marketing and CRM Consultant to achieve this goal.
The Job Description
">- Create, schedule, and execute targeted email campaigns to drive customer engagement and acquisition.
- Analyse data in the CRM to identify opportunities for automated workflows, personalised marketing, and improved lead nurturing.
- Collaborate with the Sales and Marketing teams to align CRM activity with other business objectives such as product launches.
- Maintain processes and best practices around data health and integrity, striving for constant improvement.
- Ensure proper segmentation and appropriate automation is used as widely as possible.
- Develop reporting and dashboards on Salesforce to monitor campaign performance and provide actionable insights.
Required Skills and Qualifications
">- Experience in a CRM Executive, Assistant, Campaign Manager, Email Marketing Executive or similar role.
- A basic knowledge of Salesforce.
- Confidence in managing, manipulating, and segmenting data.
- Familiarity with setting up and maintaining automated workflows and journeys.
- Experience reporting using Excel and Google Analytics.
- An excellent communicator who can build effective relationships internally and externally.
Benefits
">The salary for this position is up to £33,000, along with excellent benefits, progression opportunities, and a fast-growing business environment.
Others
">Please send your CV via the advertisement for immediate consideration.
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