Revenue Optimization Manager

3 weeks ago


Reading, Reading, United Kingdom First Bus Full time

Job Title: Revenue Optimization Manager

Reports to: Head of Network

Location: Reading (Hybrid)

Basic Purpose of Role:

The Revenue Optimization Manager role is an integral part of the business, focusing on service profitability, punctuality, quality, and efficiency.

The role holder will leverage data to optimize supply and demand, serving as a key advocate for technology-driven business performance improvements.

Key Accountabilities:

  • Lead the local Network Planning function within a divisional framework, driving data and technology adoption.
  • Accountable for service profitability and driving profitability improvement at a bus service level.
  • Monitor and improve punctuality performance through advanced technology (Prospective IO).
  • Monitor the performance of the road network within the Local Business Unit and target local authorities for improvements to enhance overall journey speed and reduce variability.
  • Identify local network growth initiatives through analysis and assist with smooth implementation, delivering national network development opportunities at a local level.
  • Maximize revenue opportunities and cost efficiencies through optimal vehicle fleet deployment and assist in implementing divisional decarbonisation programs within the local operating company.
  • Collaborate with the divisional pricing team to ensure pricing positively impacts network profitability and forms part of network improvement plans.
  • Proactively solve problems to meet business core objectives, demonstrating a 'can-do' attitude.
  • Maintain strong links with key internal stakeholders, including commercial, finance, depot leadership teams, revenue, marketing, PR, and customer services.
  • Lead conversations with local authorities on network activity, providing data-led evidence to support proposals and drive performance improvement.
  • Develop network or route development proposals with full cost/benefit analysis for the Head of Network and Commercial Director for sign-off or onward referral and lead on post-implementation reviews of actions.
  • Manage the preparation of tender bids for submission with recommendations to the operating company Senior Leadership team and monitor ongoing performance.
  • Ensure timely bus service registrations.
  • Utilize customer insights and feedback to optimize the network and enhance customer satisfaction.

Skills, Experience, and Qualifications Required:

  • Outstanding commercial awareness and customer-centric focus.
  • Sound financial understanding and ability to demonstrate experience in performing cost/benefit analysis.
  • Experience in motivating and leading colleagues, including those working cross-functionally.
  • Excellent communication skills – both internally and externally.
  • Strong analytical capabilities and the ability to provide recommendations based on data.
  • Aptitude to build and maintain stakeholder relations – indicative of a professional leader.


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