Employer Branding Social Media Strategist

7 days ago

Liverpool, United Kingdom Phve Full time

Transform Your Career with Phve

We're seeking a creative Social Media Executive to join our dynamic Marketing team. As a key player, you'll be responsible for crafting engaging content, developing a social media strategy, and building our online community through meaningful interactions and user-generated content.

The Role:

  • Create a bold social media strategy across platforms like Instagram, LinkedIn, TikTok, and emerging platforms.
  • Publish fun and quirky content that aligns with our mission to make employer brands irresistible.
  • Stay up-to-date with social media trends, memes, and moments to engage audiences in fresh and relevant ways.

Your Responsibilities:

  • Develop processes to gather amazing footage of our day-to-day activity.
  • Design imaginative, on-brand content (videos, GIFs, memes, stories) that sparks excitement and promotes our projects, clients, and company culture.
  • Collaborate with our in-house designers, copywriters, and video team to craft visual storytelling that captivates our audience.

You Will Be:

  • The voice of Phve - engaging with followers, fans, and prospective clients in a fun and friendly tone.
  • BUILDING OUR ONLINE COMMUNITY THROUGH MEANINGFUL INTERACTIONS LIKE RESPONDING TO COMMENTS, STARTING CONVERSATIONS AND ENCOURAGING USER-GENERATED CONTENT.
  • Responsive to real-time events and social moments that align with our brand personality.

Social Media Campaigns:

  • Plan and execute effective social media campaigns that drive brand awareness, engagement, and lead generation for new employer branding projects.
  • Experiment with new formats (e.g., Instagram Reels, TikTok Challenges, LinkedIn Polls) to engage and delight our target audience.
  • Collaborate with our creative teams and clients to ensure campaigns are fun and impactful.

Performance Tracking:

  • Use social media analytics tools (e.g., Sprout Social, Google Analytics) to track performance.
  • Provide monthly reports and actionable insights to increase engagement, followers, and reach.
  • Continuously optimize content based on performance data and social trends.

Requirements:

  • A solid understanding of popular platforms like Instagram, LinkedIn, and TikTok, and how to create content for each.
  • Enthusiasm about producing brilliant and shareable content.
  • Brilliant written and verbal communication skills, and can craft captions that resonate in a fun, approachable tone.
  • The ability to manage multiple tasks while staying organized and meeting deadlines.

Salary Information:

We offer a competitive salary of £24,000-£27,000 per annum depending on experience. This is an excellent opportunity to develop your skills in an environment that's constantly evolving and full of fresh challenges.

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