Marketing Specialist

2 days ago


Farnborough, Hampshire, United Kingdom Austin Fraser Full time
About the Role

We are seeking a talented Digital Marketing Specialist - Growth & Performance to join our team in Farnborough. As a key member of our marketing team, you will be responsible for delivering growth and performance in the UK market through digital campaigns, paid media, organic search, email marketing, and social media activity.

  • Develop and lead e-commerce sales initiatives in the UK market, working closely with an external digital growth marketing agency to set and achieve strategic objectives.
  • Analyse and report on the performance of the external digital agency to ensure compliance with agreed strategy and KPIs, brand guidelines, and best practice.
  • Collaborate with the agency to identify and address potential risks and opportunities for growth, ensuring aligned solutions.
  • Enhance organic search (SEO) capabilities by developing on-page and off-page content creation and optimisation strategies, keyword research, and link building.
  • Create engaging commercial email marketing newsletters to target customer and prospecting lists.
  • Localise and adapt digital marketing assets to execute successful group-wide digital campaigns within the UK market, driving continuous improvement in campaign performance to support e-commerce sales.
  • Manage regular website content updates using a CMS platform based on company requirements.
  • Maintain and improve the brand's organic presence across social media platforms.

Educational Requirements: A graduate degree in marketing, e-commerce, or similar and at least three years of experience in digital marketing.



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